Why I Believe Bra-Fitting is a Feminist Issue

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Bras and Body Image

As most of my readers will know, I consider my blog to be primarily a lingerie and feminism blog. However, at least on my wordpress, feminism posts have been far and few between – my blog focus is usually on bra fitting and reviews. What I haven’t mentioned is that I consider bra fitting itself to be a feminist issue, and today I thought I’d take a minute to give a few reasons why.

Starting with the simple, the most obvious function of a bra is to support. This is particularly important, of course, for sports. In the words of Beckie from Busts4Justice, a well-fitting bra is “the difference between a sedentary life filled with self-consciousness and discomfort and an active one filled with trampolines”. For exercise, a well-fitting bra is absolutely crucial for many people, and yet most of them go without. Unsupportive bras mean bouncing and ligament pain, which discourages women from…

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